Niyaz Mohamed
Chief Commercial Officer | Strategic Healthcare Technology Executive
25 years of strategic leadership driving market expansion and operational excellence in diagnostic imaging across the Middle East
Professional Summary
Accomplished leader in the healthcare technology sector with 25 years of strategic leadership and sales experience in diagnostic imaging throughout the Middle East. Recognized for successfully driving market expansion, optimizing revenue growth, and enhancing operational efficiency in competitive environments. Proven ability to align and influence diverse stakeholders to achieve a unified vision and drive sustainable business growth. Skilled in identifying emerging market opportunities, fostering strategic partnerships, and leading high-performing teams to surpass ambitious business objectives. Esteemed for a results-oriented approach, innovative problem-solving capabilities, and a steadfast commitment to enhancing organizational performance in dynamic and evolving markets.
25+
Years Experience
$50M+
Revenue Growth
100+
Team Members Led
Professional Experience
- Directed commercial strategy, sales, and operations for a leading healthcare technology distributor representing Philips and Elekta in the UAE.
- Developed and implemented growth strategies to strengthen market positioning in diagnostic imaging, radiotherapy, healthcare IT, and laboratory solutions.
- Built and maintained strategic partnerships with leading hospitals and healthcare providers, enabling delivery of advanced imaging and oncology technologies tailored to local market needs.
- Oversaw end-to-end service delivery, ensuring seamless execution from equipment procurement and installation to staff training, service support, and lifecycle management.
- Led cross-functional teams to consistently meet and exceed revenue, service, and customer satisfaction targets, fostering a culture of innovation and customer-centricity
- Head of Key Account Management - Middle East and Africa (Apr 2024 – Nov 2024)
Managed Key and Cross-Geography Accounts across the Middle East & Africa, developing and executing tailored business strategies to drive growth.
Successfully increased share of wallet with key accounts by fostering long-term partnerships and promoting the One Healthineers approach to deliver integrated healthcare solutions.
Enabled operational excellence in radiology and laboratory workflows by leveraging data-driven insights and promoting collaboration across stakeholder groups.
Partnered with healthcare providers to optimize efficiency and enhance clinical outcomes, aligning solutions with organizational goals and market needs. - Head of Sales - Lower Gulf (Apr 2021 – Mar 2024)
Led growth strategies for the Imaging business in the Lower Gulf region, focusing on revenue generation and cost management.
Mentored high-performing sales teams to align with corporate objectives and execute sales strategies effectively.
Created training programs for partners and customers to enhance product expertise and establish market leadership. - Country Manager – UAE Imaging & Diagnostics (Apr 2017 – Mar 2021)
Responsible to drive the top-line & bottom-line in Imaging & Invitro Diagnostics Business.
Managed key stakeholder relationships, including key accounts, government authorities, and business partners.
Led and developed a high-performing sales team while coordinating with internal stakeholders to achieve strategic goals and enhance customer satisfaction.
Manage Sales Team, Internal Stake Holders - Regional Sales Manager LD & POC, Iran (Jan 2016 – Apr 2017)
Developed and executed strategic sales plans for LD (Laboratory Diagnostics) and POC (Point of Care) products in Iran, achieving significant market share growth.
Cultivated and maintained strong relationships with key stakeholders, including healthcare institutions, and government bodies, ensuring high levels of customer satisfaction and repeat business
Analyzed sales performance metrics and market trends to identify growth opportunities and adjust strategies accordingly, resulting in increased sales volume and profitability - Sales Manager – Iraq & Libya, Imaging Modalities (Jan 2014 – Dec 2016)
Collaborated with the Country Manager to support Iraq-based partners, aligning efforts with corporate objectives and driving key projects.
Provided comprehensive sales support for imaging modalities in Iraq and Libya, enhancing product adoption and customer satisfaction.
Built strong relationships with stakeholders in Iraq and Libya, conducting market analysis to identify opportunities and adapt sales strategies for regional growth. - Regional Sales Manager – Ultrasound, Gulf & Levant (Apr 2012 – Jun 2014)
Building & maintaining productive business relationships with key decision makers across client organizations in the countries of Lower Gulf & Levant in the identification/ development of business opportunities
Preparing & ensuring compliance with organizational budgets
Collating market intelligence on competition for competitive analysis and development of pricing strategy across various countries
Involved in the development of key reference sites, and product launches - Regional Business Manager - Ultrasound, Middle East (Jul 2008 – Mar 2012)
Liaised with countries & business units across Middle Eastern countries in the accomplishment of business targets in the Ultrasound sector
Enhanced market penetration through setting up & development of new channel partners
Focused on competitive analysis & pricing strategies for the region
- Unit Manager – Equipment & InstrumentationJune 2005 – July 2008
Functioned as a sales manager working on various medical surgical equipment (Maquet, Getinge, Siemens Ultrasound, Spacelabs & Enraf Nonius) across the UAE
Identified/ developed new products & solution providers aligned to business trends
Maintained productive business relationships with key accounts & principal companies for the accomplishment of business targets - Sales Specialist September 1999 – June 2005
Focused on sales & marketing activities for Maquet, Siemens Ultrasound and Gynecare, Johnson & Johnson
Collated market intelligence on competition for analyzing market trends and reengineering/restructuring business strategies
Enhanced satisfaction of key accounts through prompt resolution of issues and qualitative service delivery - Unit Manager – Equipment & Instrumentation (2005 – 2008)
- Sales Specialist (1999 – 2005)
- Worked on Fuji Medical Imaging Equipment (Laser Imagers & X-ray processors).
- Handled installation and maintenance of Ultrasound and X-ray equipment.
- Provided technical service and support for diagnostic imaging systems.
Key Achievements
At Siemens Healthineers
Expanded Key Account portfolio, achieving a 20% growth rate and bolstering Siemens Healthineers’ market presence in the Middle East.
Secured significant market share growth in the Lower Gulf region, positioning Siemens Healthineers as the leader in the UAE’s healthcare technology sector while serving as Head
of Sales, Lower Gulf.
Drove highest-ever market share and revenue growth as Country Manager for the UAE by cultivating and leveraging strategic partnerships with premier healthcare providers, distributors, and packagers, strengthening Siemens Healthineers’ standing in the UAE imaging and diagnostics market.
Successfully established and scaled Laboratory Diagnostics operations in Iran, optimizing distribution channels to deliver substantial revenue growth.
Expanded ultrasound channel partnerships across Saudi Arabia and Egypt, accelerating regional reach and strengthening product availability.
Achieved a 20% increase in total order volume in 2013, with a notable 40% rise in ultrasound unit placements, further entrenching Siemens Healthineers’ market position.
Honored with the Siemens Ultrasound Worldwide Market Share Award in 2009 for achieving a remarkable 60% year-over-year growth in the Middle East.
At Modern Pharmaceutical Company:
- Spearheaded the establishment of the Equipment & Instrumentation business unit at Modern
Pharmaceutical Company, UAE, driving an impressive 80% growth over three years (2005–2008).
Played a pivotal role in securing distributorship agreements with Spacelabs and other key manufacturers, strengthening the company’s portfolio and market reach.
Successfully accelerated growth across core segments, including Maquet, Gynecare, and Siemens Ultrasound, expanding market share and client base.
Secured the largest single order for Maquet in the Middle East in 2003, setting a new benchmark for the region and enhancing brand reputation in competitive markets.
Education
Master of Business Administration
Southern New Hampshire University
United States of America
Post Graduate Diploma in Medical Instrumentation Technology
Bharathiar University
Coimbatore, India
Bachelor of Engineering in Electronics & Communication Engineering
Bharathiar University
Coimbatore, India
Domain Expertise & Technical Competence
Deep expertise in Radiology, Imaging, and Laboratory Diagnostics with a focus on Al and Digitization.
Skilled in Imaging modalities, protocols, standardized care, turnaround time optimization, and digital solutions such as PACS, RIS, Al, and Tele-radiology.
Proven ability to improve patient experience by leveraging cutting-edge technology.
Strategic Leadership & Value Creation
Spearheaded the One Healthineers initiative, delivering holistic solutions to top clients in the MEA Zone.
Forged strategic tie-ups with top vendors, driving long-term value creation.
Built industry-wide relationships, enabling synergies and higher value generation.
Business Growth & Market Expansion
Drove top-line and bottom-line growth through strategic channel management in UAE, Bahrain, Oman, Kuwait, Yemen, and Qatar.
Achieved significant market share growth via customer-centric strategies, resulting in measurable sales performance improvements.
Led the In-Vivo and In-Vitro business in the UAE, guiding dedicated teams to achieve strategic goals.
Customer Engagement & Partnerships
Cultivated strong partnerships with key government customers such as MOH Saudi and UPA Egypt.
PESTT
Implemented tailored strategies for MedClinic and other major accounts, increasing wallet share and strengthening relationships.
Enhanced customer engagement and satisfaction by leading a dedicated sales team across the Lower Gulf Countries.
